CLIENT
Babyshop
Mitin Chakraborty, Head of Marketing
Joana Lima, Assistant Manager Social Media
Mona El Zibda, Marketing Manager
AGENCY
Tahaab Rais, Regional Head of Strategy
Vicky Kriplani, Group Account Director
Alston D'Sa, Account Manager
Smit Agrawal, Senior Art Director
Vaibhava Bhatnagar, Senior Copywriter
Oliver Robinson, Regional Executive Creative Director
Feel Productions LLC
SUMMARY
Babyshop needed to be seen as the e-commerce partner of choice of new and expecting moms and increase sales volume through digital channels, during COVID-19.
But new and expecting moms didn’t need to be sold to. They needed to be heard.
So, we created “My Baby Expert”, a chat solution that used real people, baby experts, to guide and advise new and expecting moms, showing human intelligence in a time of artificial intelligence.
Instead of advertising Babyshop’s e-commerce platform, we created an innovative CX platform showing empathy. And grew sales.
