CLIENT
Tecom Group - Dubai Science Park
Marwan Abdulaziz, Managing Director
Reem Shaban, Executive Director – Marketing and Communications
Saad Yusuf, Director of Marketing and Events
Amy El Askary, Marketing Manager
AGENCY
McCann Health Middle East *Lead Agency
Karen Kamel, General Manager
Prajakta More, Associate Creative Director
Aditi Shah, Art Director
Inaan Budhiraja, Senior Business Development Executive
Tahaab Rais, Regional Head of Strategy MENAT
Ashraf Muhammedunny, Editor and Motion Artist
Feel Productions
Dejavu
Mangojam Studio
SUMMARY
In a challenging economy we needed to promote Dubai Science Park but it wasn’t top-of-mind of healthcare and scientific businesses.
We discovered a key area of focus: Paralysis.
It was unspoken of by companies.
To reach businesses, we wanted to create mass awareness and media attention.
We launched “STUCK”, making people feel the challenges facing people with paralysis and creating solutions to prevent and manage paralysis.
With low budgets, through cross-channel engaging experiences, we enhanced public awareness of the challenges facing people with paralysis and attracted companies to create solutions.
