AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Bruno Bomediano, Executive Creative Director
Alex Pineda, Executive Creative Director
Mahesh Powar, Senior Digital Art Director
Camilo Rojas, Motion Designer
Haikel Ben Hamouda, Planning Director
John Abiad, Account Director
Pedro Velasquez, Art Director
Ashleigh Morgan, Account Manager
Romy Abdelnour, PR & Communications
Rifaat Fakih, Strategic Planner
Pradheep Nair , Developer
Tatiana Kamal, Designer
Majdy Alawna, Copywriter
Mohammad Alkawas, Designer
Santiago Ramirez, Content Creator
Dina Salem, Senior Social Media Manager
Hamza Khan, Social Media Executive
Hamza Madi, Client Partner Lead
Mirika Shah, Senior Executive Planning
SUMMARY
With just a few tweaks to its website’s code and zero production costs, KFC tapped into the gaming culture by establishing an unprecedented way of ordering fried chicken online. Introducing: ‘Shift +K+F+C’, an innovative cheat code created to accelerate KFC’s online ordering process and unlock a unique menu item tailor-made to gamers’ needs.
With a +45% sales uplift, +102K new sessions from new users and +58% more web visits, ‘Shift +K+F+C’ introduced the fastest and easiest way to order chicken and made KFC the fast-food brand that truly understands gamers.
