AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Bashar Dababneh, Art Director
Alanoud Alassaf, Copywriter
Toufic Bassil, Business Director
Abdullah Issa, Account Manager
Ali Khalil, strategic planning director
Rawan Bakri, Junior art director
Maria Elamiri, Account Executive
Charly Wehbe, Head of Customer Experience
Kamal Yamout, Social Media Director
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Jamil Ghrawi, TV producer
Mediacom (Saudi Arabia)
Global Films
Ziad Sarrouh, Regional Executive Producer
Caroline Checrallah, Executive Producer
SUMMARY
In 2020, we and ‘The Vegetarian Butcher’ made a plant-based whopper that tastes exactly like a Real. Meaty. Burger.
Problem? Saudis think all vegetarian burgers are ‘salads in a bun’.
Why? Because burger joints in Saudi failed at making a good vegetarian burger.
Our burger was doomed with a label, so we embraced it.
We pretended to launch ‘a salad in a bun’, a patty-less burger.
People were furious, they were demanding taste back.
That’s when we gave them taste back, in the form of a Vegetarian Whopper.
