CLIENT
STC
Mansour Almansour, Marketing Director stc Enterprise Business Unit
Alaa Linjawi, Marketing Section Manager stc Enterprise Business Unit
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Dana Al Kutoubi, Head of Strategy
Jad Haddad, Business Director
Talal Jarkas, Associate Business Director
Ahmed Saadoun, Account Director
Riyad Salhani, Senior Copywriter
Nabil Khoury , Head of Design
Reem Ghaddar, Associate Design Director
SUMMARY
Who would have thought that a cactus and a bobblehead could do a better job selling tech services than your most techy salesman?
In an effort to be more relevant with tech challenged SME owners, STC launched “Bi Basata” (Arabic for simply put) that takes big tech talk and transforms it into small easy digestible content that is more human.
Over 12 episodes, our friendly neighborhood tech reviewer, used simple office props as visual aids and metaphors to explain each critical SME services in 20 seconds..
