AGENCY
Sondos Effat, General Manager
Karim Ayesh, Executive Creative Director
Farah Mansour, Group Account Director
Salma EL Refaei, Head of Strategic Planning
Ahmed Waheed, Creative Director
Nourhan Moaz, Associate Creative director
Muhammed Abdel Aal, Art Director
nada Adel, Account Manager
Big Foot Films Cairo
Tameem Youness, Song writer
Begad Omran, Executive Producer & Founder of Bigfoot Films
SUMMARY
Nescafé 3in1 TODAY is THE OFFICIAL COFFEE FOR UNIVERSITY STUDENTS.
This isn’t something we’re proud of in our meeting rooms, this is a claim we earned with the Egyptian student after a multi-phased campaign targeted directly at the student, boldly announcing our loyalty to them and JUST them!
With every campaign our task of being truly insightful to a generation at large was becoming more difficult. But the rewards of thinking young made our brand dynamic and energetic; enough so, to grow our volumes year on year.
