CLIENT
Microsoft
Peter DeBenedictis, CMO Middle East & Africa
Amy Refaat, Integrated MarCom Lead
Mustapha Dagher, Integrated Marketing Manager
AGENCY
Pablo Maldonado , ECD
Mona Akran Hassanie, Head Of Strategy
Mariam Samy, Senior Strategist
Marcelo Zylberberg, Senior Copywriter
Nimit Bhatia, Account Director
Roy Sfeir, Associate Account Director
Saymon Medeiros, Senior Art Director
Layal Azar, Business Director
Jason Sanphil, Motion Graphic Designer
CARAT MIDDLE EAST FZ LLC
SUMMARY
To put Teams at the front and create an edge, we had to cut through the typical B2B function led communication and use an entertaining approach focused on empathetic messages.To highlight how easy it was to use, we imagined a world where Microsoft Teams didn’t exist. With a human centric approach we were able to reach a 29% increase in usage conversions to Teams in a market where zoom was dominating 49% of the global market share. ¦To put Teams at the front and create an edge, we had to cut through the typical B2B function led communication and use an entertaining approach focused on empathetic messages.To highlight how easy it was to use, we imagined a world where Microsoft Teams didn’t exist. With a human centric approach we were able to reach a 29% increase in usage conversions to Teams in a market where zoom was dominating 49% of the global market share.