CLIENT
Burger King
Abdulah Alsharif, Marketing Director
AGENCY
Mona Akran Hassanie, Head Of Strategy
Pablo Maldonado , Executive Creative Director
Irmak Aktas, Business Director
Hassan Bilgrami, Associate Creative Director
Diogo Borges , Digital Design Director
Saymon Medeiros, Senior Art Director
Sara Ibrahim, Arabic Copywriter
Lara Medanat, Account Manager
Alvaro Bretel, Head of Strategy
Alexandra Stone, Associate Account Director
Varun Karani , Senior Account Manager
Sanaz Khodabandeh, Traffic Director
MediaCom UAE
Asteroide
Giuliano Biondi, Director
Tiago Gavassi , Executive Producer
SUMMARY
Burger King wanted to build a direct and personal connection with online consumers who had been overloaded with a swarm of delivery apps. We helped Burger King cut through the clutter whilst launching its new app, by offering more than a promotion – by showing an empathetic approach to consumers. We modified the classic app user experience by allowing consumers to avail discounts equivalent to pay cuts suffered due to the pandemic and generating a 30% sales increase vs 2019.
