Burger King

Albandari Alyamani , Former Marketing Manager
Abdulah Alsharif, Marketing Director

Wunderman Thompson Riyadh *Lead Agency

Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Abdulhadi Tulimat, Junior Art Director
Abdullah Issa, Senior Account Manager
Ali Khalil, Strategic Planning Director
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer

Mediacom (Saudi Arabia)

Safwan Kanj, Head Of Digital
Ahmad Mokh, Senior Planner

Made in Saudi Films

Tarek Nojara, Former Executive Producer
Nouhad Hachicho, Producer
Aziz Al Jasmi , Director

Burger King was losing market share to deep-pocketed and well-established players, new local joiners, along with food aggregators. The brand needed to urgently regain relevancy and improve sales or risk more losses. By ditching the traditional food promotions and creating fun content that transcends the cliché food shots while digging deep into the local culture, Burger King was not only able increase sales beyond target by 18%, but also capture the category’s conversation, Saudi youth’s interest, and loyalty (25% increase in followers) and gain $2.4 million in earned media.