AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Manuel Borde, Executive Creative Director
Bruno Bomediano, Executive Creative Director
Alex Pineda, Executive Creative Director
Oswaldo Sa, ACD
Lucas Pimenta, Motion Designer
Hugo Agostino, Art Director
Rouba Asmar, Head of Production
Rozy El Beaini, Producer
Remie Abdo, Head of Strategy
Juan José Borde, Art Director
Romy Abdelnour, PR & Communications
Diana Georges, Account Director
Big Kahhuna Films
Wonderful Productions
Ziad Bou Zeid, Producer
Jad Eid, Director
Rachelle Aoun, DOP
SUMMARY
Detergent brand OMO piggybacked on the global superheroes blockbusters and their famous post-credits scenes to boost sales and trial with millennials in Lebanon. Placed at the end of movies, the OMO ads showed a washing machine in a laundry room. A familiar superhero costume lay atop. On the opposite countertop: a 2.5L bottle of OMO liquid detergent in all its glory. A copy read: “After the battle, remove villain stains in a snap of a finger”. This creative hijack of pop culture was supported by sampling and coupons.
