AGENCY
Wunderman Thompson / JWT / Amman *Lead Agency
Talal Qarrain, CEO
Rula Khadra, Managing Director
Basel Jumaa, Creative Director
Sami Al-Farah, Business Associate Director
Raya Abu Jaber, Senior Art Director
Rawan Khuffash, Senior Account Manager
Mohammad Nazer , Senior Art Director
Rami Mohammad , Finalizer
Jude Nabulsi , Senior Account Executive
Marwan Mamary, Digital Designer
SUMMARY
Jordanians don’t feel the urge to change their cars due to many reasons. One of the main reasons is the emotional attachment they have for their cars.
In this case, Toyota introduced its Trade-in promotion during valentine’s day to tell people it’s time to re-evaluate their relationship with their cars. It was the perfect time to tell people no one needs to be stuck in an unhealthy relationship even if it’s your car.
Through this approach we have successfully, increased brand consideration, engagement and exceeded our sales target.