CLIENT
UAE Government Media Office
Khaled AlShehhi, Executive Director of New Media and Visual Production Sector
Latifa AlMarzooqi, Social Media Manager
Ghaya AlBannay, Social Media Executive
AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Bruno Bomediano, Executive Creative Director
Alex Pineda, Executive Creative Director
Rijin Kunnath, Senior Designer
Bhaskar Bateja, Planning Director
Maian Alken, Senior Copywriter
Camilo Rojas, Motion Designer
Sarah Guessoum, Senior Art Director
Rouba Asmar, Head of Production
Juliana Arboleda, Designer
Mohammad Alkawas, Designer
Lucas Pimenta, Motion Designer
Romy Abdelnour, PR & Communications
Santiago Ramirez, Content Creator
Emad Doughan, Head of Digital
Yousif Noureldine, Social Media Manager
Abhimanyu Kannan, Digital Project Manager
Omar El Dehneh, Content Creator
Ahmad Aborady, Content Creator
Jeed Almojalid, Account Director
Konstantin Goczol, Senior Account Director
OMD UAE
ITP Media Group
SUMMARY
A simple, yet powerful initiative that sparked a movement and brought together millions of young Arabs to celebrate the launch of the first Arab interplanetary mission. With #FirstArabicCountdown, world’s first-ever launch countdown in Arabic, we democratized the mission and instilled pride for their language. Resonating with people across the Arab world and beyond, the campaign garnered participation from more than 40 million people, making not only Arabs, but the entire world see Arabic in a new light, while driving excitement for the Emirates Mars Mission.