CLIENT
stc pay
Abdulrahman AlAgeel, Marcom Director
Abdulaziz AlRediny, Marketing & Branding Manager
Asma Alsuwailem , Content Creation Officer
Aseel Alshareef , Content Creation Specialist
Felwa Alhouti , Graphic Designer
Sara Alkhalifa , Graphic Designer
Sara Almaiman, UX/UI Officer
Ayah Alhamdan , UX/UI Officer
Afnan Aljumaa, UX/UI Specialist
Abdulkarim Mohammed Giraud, Digital Marketing Manager
Abdullah Alhaizan, Social Media Specialist
Abdullah Alrumaih , Social Media Specialist
Musaid Bin Khamis, Marketing Specialist
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Jad Haddad, Business Director
Rabie Hassoun, Associate Business Director
Dalal Kareem, Strategic Planner
Yara Sidani, Account Manager
Nouf Abalkhail, Account Executive
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Jamil Ghrawi, TV Producer
Abdulhadi Tulimat, Junior Art Director
Abeer Al Salem , Senior Arabic Copywriter
Deja Vu
Manavi Milan Gosalia, Executive Producer
Shahir Zag, Director
Wadih Safieddine, Executive Producer
Steve Gergess, Producer
Farah Assaf, Producer
Pierre Mourkech, Director of Photography
SUMMARY
When we launched stc pay, we thought everyone would just throw their credit cards away and start using our digital wallet. We were wrong.
People still wanted cards.
So, we made the sexiest card on earth.
And we launched it with a campaign loaded with perks.
Unmatched perks we could only give because the card was linked to our digital wallet.
And just like that we fought the card system with a card.
Because with that new sexy card in people’s pocket, we now had them in our digital pocket.