AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Georges Kyrillos, Creative Director
Christopher Ghorayeb, Associate Creative Director
Jad Chidiac, Senior Art Director
Jessica Handley, Strategic Planner
Nour Christidi, Copywriter
Sandy Bou Assy, Content Creator
Romy Abdelnour, PR & Communications
Diana Georges, Account Director
Farah El Kadhi, Art Director
Georges Ghattas, Account Executive
Mohammad El Tayech, Junior Planner
Clandestino films
Amine Dora, Director
SUMMARY
How does one make a previously unknown car brand loved by Lebanese people (who are deep economic and political crises) and ensure you increase its sales? By tapping into their core coping mechanism of satire and humour to create a hilarious, entertaining campaign that thanks another government for providing an affordable driving solution in a time when they need it most. The brand became seen by many, as online visibility and love increased by 73% and 11% respectively, while test drives and sales outperformed their targets by 32% and 40%.
