adidas Egypt

Jana Hisham, Brand Manager

Wunderman Thompson Cairo *Lead Agency

Mai Azmy, Managing Director
Hassan El Sada, Deputy MD
Mohamed Fouad, Executive Creative Director
Ahmed Wahid, Creative Director
Malek Sharif, Creative Director
Islam Khaled, Copywriter
Hisham Ghamrawy, Business Director
Heidi Felfella, Account Director
Sonia Nabih, Sr. Account Executive
Hadeer El Sheikh, Producer
Mariam El Gammal, Account Manager
Mayar Makhlouf, Producer

Mediacom Egypt

Publicist Inc

Bigfoot films

Karim Fouad, Director/DOP
Begad Omran, Executive Producer
Ahmed Azmi, Executive Producer
Jessi Ibrahim, Producer
Shahd Azzam, Line Producer
Karim El Fellah, Assistant Producer
Amr Tarek, Assistant Producer
Ahmed Allam, Post Producer
Shady Salah, Assistant Director
Ahmed Tarek Bayoumi, 2nd Unit DP
ALY SEIF EL-NASR, Propmaster
Baher Rashid, Colorist
Yasmine El Tazi, Stylist
Hosny Ali, Sound Design

adidas leading a sustainability philosophy in a country that litters its own source of life and so it was very challenging to get Egyptians “Run for the Oceans”. Being the reactive society that they are, they needed to feel the threat to move so we shocked them with factual consequences of their behavior on the Nile’s contribution to the oceans waste through 'Influencer Activism'. The movement had 30,000 participants, versus 7000 runners in Egypt’s biggest marathon, amounting to 4,000 KGs of plastic removed from the Nile.