CLIENT
stc pay
Abdulrahman AlAgeel, Marcom Director
Abdulaziz AlRediny, Marketing and Branding Manager
Asma Alsuwailem , Content Creation Officer
Aseel Alshareef , Content Creation Specialist
Felwa Alhouti , Graphic Designer
Sara Alkhalifa , Graphic Designer
Sara Almaiman, UX/UI Officer
Ayah Alhamdan , UX/UI Officer
Afnan Aljumaa, UX/UI Specialist
Abdulkarim Mohammed Giraud, Digital Marketing Manager
Abdullah Alhaizan, Social Media Specialist
Abdullah Alrumaih , Social Media Specialist
Musaid Bin Khamis, Marketing Specialist
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Firas Ghannam, Creative Director
Ahmad Shanaa, Associate Creative Director
Abdulhadi Tulimat, Junior Art Director
Jad Haddad, Business Director
Dana Al Kutoubi, Head of Strategy
Yara Sidani, Account Manager
Rabie Hassoun, Associate Business Director
Dalal Kareem, Strategic Planner
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Abdulkarim Mohammed Giraud, Digital Marketing Manager
Truffle Films
Michel Abou Zeid, Founder - Executive Producer
Nick Jones, Director
SUMMARY
Saudis preferred traditional means of money transfers over stc pay’s advanced services. So, we positioned it as the app that Transfers Joy and introduced the ‘Saudi Salary Dance Song’. Since most transfers happen end of the month by the head of household, we hijacked salary week and turned it into a fertile communications territory. We filled every end-of-month with fun and educational content highlighting app features, and spread one month’s media budget over four. stc pay started replacing traditional means of payment, as a whole nation danced to our beat.
