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DTCM - Shah Rukh-Khan
Reshaping the Brand Experience Through a Data Driven Approach - #BeMyGuest

RAN IN: Bahrain, Kuwait, Oman , Saudi Arabia

CLIENT
Department of Tourism and Commerce Marketing (Dubai)

AGENCY
Starcom Dubai *Lead Agency


Wunderman


SUMMARY

Tourism to Dubai its not growing YOY as much expected to deliver on the planned business visitors goalWe discovered the underlying human thought paradigm, understood what motivates their travel decisions and delivered experiences that are more personalized.Positive influence across touch-points driving participation, 4107% increase in organic visits and 65% uplift in ad recall

CASE VIDEO


Language: English