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Chateau Ksara
Chateau Ksara "Nuance - Invite the New"

RAN IN: Lebanon

CLIENT
CHATEAU KSARA

AGENCY
Leo Burnett Beirut *Lead Agency


MSL BEIRUT


SUMMARY

Chateau Ksara, wanted to seize an opportunity within its premium portfolio, by launching Nuance – a rose wine – to cater to the ‘socially affluent’ market segment. Ksara aimed to reach a trendier consumer, and upgrade its positioning by instilling a more niche brand perception, within its strategy to rejuvenate its brand image. Through a targeted content strategy, curated influencer collaborations and sleek branding, we successfully launched Nuance, achieving 36% of the projected 2018 sales within one month and to connect with an audience that otherwise perceived us as old/commercial.

CASE VIDEO


Hero Medium: BRANDED CONTENT

Audience: N/A

Objectives: N/A

Type: Business-to-Consumer

Language: English