Comedy Central

Shawn Silverman, SVP, Consumer Marketing
Vedia Ayvaz, SVP, Brand Creative
Sara Eaton, VP, Consumer Marketing
Angelina Battista, VP, Brand Creative
Danielle Wager, Sr. Director, Consumer Marketing
Kate Ajnassian, Sr. Manager, Consumer Marketing
Emily Albertson, Sr. Manager, Consumer Marketing
Mariel Tendler, Manager, Consumer Marketing
Trevor Morris, Design Director, Art Production, Brand Creative
Hermes Arriola, Art Director, Brand Creative
Josh Smith, Designer, Art Production
Scott Markowitz, Designer
Alison Geoffrey, Designer
Michael Gonzalez, Designer
Sabrina Kaune, Design Brand Ambassador

South Park Studios

Anne Garefino, Executive Producer
Christopher Brion, Creative Director
Erick Thorpe, Art Director
Jacob Glaser, Art Director

Fallon *Lead Agency

Meredith Zander, Group Media Director
Andy Rhode, Director of Media
Nakul Bhatia, Assistant Media Planner

When South Park announced a COVID-themed Pandemic Special, marketing followed suit. Knowing South Park fans love the NFL©, and with COVID limiting attendance, the vacant seats of an empty stadium were the perfect place to get noticed. Comedy Central brought the town of South Park to Mile High Stadium in Denver, filling empty seats with 1,800 cutouts of characters from the show’s 23 seasons – and people took notice. South Park’s special was the highest-rated cable telecast of 2020 and the highest rated South Park episode in seven years.