Allstate Insurance Company

Amanda Polito, Director

Leo Burnett/Arc *Lead Agency

Joe Maggiore, Producer
Christopher Warmanen, Creative Director
Ed Odyniec, Creative Director
Mikal Pittman, Creative Director
Britt Nolan, Creative Director
Brandon Jenkins, Creative Director
Amrita Bhatia, Senior Strategist
Sheila Berleman, Account Director

Starcom *Lead Agency

Christopher Aubin, Director

Another Country/Cutters Studios

In order to stand out to drivers in the oversaturated insurance category, Mayhem delivered entertainment of historic proportions by taking over local radio markets across the country. From 5-7 p.m., the radio airwaves featured only music and a countdown of Mayhems Greatest Hitsten pieces of custom content featuring Mayhem stepping in as DJ to recall the most mayhemic moments in history. This effort successfully strengthened brand affinity and inspired real action by reminding drivers of the risks they take by settling for cut-rate insurance instead of Allstate.