Coca-Cola

Starcom MediaVest Group *Lead Agency

Liz Lacey, SVP, Digital Director
Erika Machamer, SVP, Human Experience Strategy Director
Adrian Sutherland, Digital Manager
Liz Rodriguez, Connections Associate
Luis Mendoza, Connections Associate Director
Michael Tennant, Connections Associate Director
Camille Peaks, Activation Associate Director
Jeff Chaban, SVP, Research Director
Alicia Rotker, Activation Manager
Kimberley Babcock-Smith, SVP, Connections Director

Wieden+Kennedy

360i

Fast Horse

Ten million US teens have not had an icy cold Coke in the past year. So we imported the globally successful Share a Coke campaign to increase sales and make a more personal connection with teens. We showed teens how exciting it is to get a Coke bottle with their name on it and encouraged teens to Share a Coke with their friends. 1.25MM more teens tried a Coke this past summer and sales of participating packages rose a phenomenal +11%.