CLIENT
JOHNSON & JOHNSON
Gabriel dos Anjos, Manager, Marketing Communications
Daniel Gouw, Marketing Creative Director
Rodrigo Friggi, Sr. Manager, Brand Management
Giovanna Gozzoli, Content Manager
AGENCY
Wunderman Thompson Brazil *Lead Agency
Ticiana Gomes, Executive Business Director
Diana Junqueira, Planning Director
Camila Marcondes, Account Director
Alvin Shiguefuzi, Creative Director
Sabrina Villar, Creative Director
Michel Gubeissi, Head of Production
Renata Nappi, Planning Manager
Lucas Durães, Creative Copywriter
Maicon Gomes, Art Director
Orlando Nascimento, Project Manager
Luiz Colbachini, Project Manager
Carol Pimentel, Executive Producer
Daniela Galleta, Manager of Production
Suellen Ciriaco, Brand & PR
Hellen Araujo, Brand & PR
Onevue
Bruna Feco, Media Manager
Augusto Cesar, Media Coordinator
Spark
Tatiana Katibian, Business Leader
Fernanda Tavares, Supervisor
Loures
Bruna Sion, Brand&PR Director
3C Gaming
Renan Philip, CEO
SUMMARY
52% of young people don't use mouthwash and the technical language of the category doesn't help. Listerine needed to change the game.
For young folks, bad breath is reeeally dramatic. Games were the opportunity to speak the same language.
We created BREATHCALYPSE, an experience where bad breath caused an apocalypse. The solution? Find Listerine.
More than just advertising, it was an experience in the largest virtual city in Brazil with the presence of celebrities and streamers.
In one month, 54 million views, +340% online sales, and 4.8x ROI.
