Heineken

Jim Geraghty, Senior Brand Manager
Alison Hunter, Marketing Manager
Niamh Fanthom, Assistant Brand Manager
Conor McIntyre, Senior Brand Manager

Havas Dublin *Lead Agency

Chris Upton, CEO
Gary Boylan, Creative Director
Aisling Mullins, Account Director (ex Havas)
Stefan Langan, Account Director (ex Havas)
Zoe Higgins, Art Director
Stephen Kelly, Copywriter (ex Havas)
Kieran O'Driscoll, Copywriter

Dentsu Ireland *Lead Agency

Larah Burke, Account Director

In 2019, Birra Moretti was a non-dominant player in the premium lager category. As a challenger brand, up against long established category leaders, we needed to build a strong and meaningful brand that resonated with the Irish consumer. Our strategy sought to connect the Irish consumer with the authentic Italian way of life through Birra Moretti and ‘Life’s Simple Pleasures’. Across good food, good company and great beer, the creative excellence of this campaign has resonated to overperform and bring about phenomenal results for the now beloved brand.