CLIENT
Glenveagh Homes
Cameron McDonnell, Head of Marketing
Martin Clancy, Marketing Manager
Annette McGarry, Community Engagement Manager
Sarthak Sharma, Marketing Analyst
AGENCY
Yvonne Caplice, Business Director
Aleesha Tully, Strategy Director
Andrew Murray, Director of Digital, Social and Content
Alan Byrne, Head of Copy
Deirdre Waldron, CEO
Katie Atkinson, Strategist
Aoife McCarthy, Account Director
Niamh McDermott, Account Director
Sarah Tynan, Art Director
Orla White, Client Director
Ciara Power , Strategy Director
Nuala Long, Business Director
Francois Vieu, Senior Performance Manager
Iarla Duignan, Digital Performance Director
Karen Sweeney, Client Manager
Behaviour and Attitudes
SUMMARY
Our objective was to make Glenveagh Ireland’s most in-demand home builder and outperform the market.
Glenveagh’s Love Where You Live made this possible with a through-the-line campaign that championed lifestyle and community, not just quality or location.
The campaign was successful across numerous metrics, including First Time Buyer awareness increasing from 35% to 50%, outperforming all competitors. Quality and community sentiment scores improved, demand for Glenveagh homes increased 68% YoY, with Earnings Per share increasing by 69%. Today, Glenveagh outperforms the market in terms of average price per square meter.
