CLIENT
Vodafone
Orla Nagle, Head of Brand
Niall Reynolds, Advertising & Marketing Manager
Deborah Moore, Retail Brand Manager
Jane Lawrence, Brand Manager
Ciara Kennedy, Brand Manager
Sarah Horgan, PR Manager
Ciara Davis, PR Manager
AGENCY
Eimear Fitzmaurice, Head of Planning
Laura Kelly, Head of Client Service
Kim Comiskey, Senior Planner
Jonny Cullen , Creative Director
Abi Moran, CEO
Karl Waters, Creative Partner
Louise Smith, Business Director
Luke Mulligan, Senior Account Manager
Mellisa Byrne, Account Manager
Robert Cummins, Copywriter
Rafael Ferla, Art Director
Dentsu Ireland
Ciara Lawler, Business Director
Sarah McNicholas, Account Director
SUMMARY
In 2022 Vodafone set out to tackle the world’s fastest growing waste stream head on, galvanising the brand and business to bring a first to category used smartphone Trade-in service, tool and campaign to Ireland designed to empower positive behaviour change at scale. The ‘Home of Trade In’ campaign firmly positions Vodafone as a place where consumers can be rewarded for trading in their used smartphones and resulted in a ten-fold increase in trade-ins, smashing all KPIs, and cemented Vodafone’s position as a sustainability leader in Ireland.
