CLIENT
Allianz Ireland
Mark Brennan, Head of Marketing
Valerie Hedin, Marketing Communications Manager
Anna McCarthy, Marketing Communications Executive
Rachel Hanratty, Marketing Communications Executive
AGENCY
Damian Hanley, Executive Creative Director
Sarah Deeny, Client Services Director
Aoife McCleary, Senior Copywriter
Laura Rice, Senior Art Director
Niamh Murphy, Head of Planning & Behavioural Science
Kritika Verma, Account Director
Ciarán Walsh, Senior Producer
Fiona Cunniffe, Account Director
Nicole McMahon, Head of Brand Design
Gavin Feiritéar, Senior Designer
Chloe Bates, Account Executive
Essence MediaCom Ireland
Paul Enright, Business Director
Teneo
Alan Tyrell, Senior Managing Director
SUMMARY
When category controversy caused Allianz’s trust scores to drop to the lowest in the category, we needed to give people a reason to trust us again. Allianz always protected people’s homes but partnering with Women’s Aid helped protect the people inside.
The partnership challenged the narrative on domestic abuse and empowered tens of thousands of women to contact Women’s Aid to start life-saving conversations. By connecting with our audience on a deeper level through a long-term charity partnership, Allianz went from the least to the most trusted insurer.
