CLIENT
LEGO Agency
Sanne Dollerup , Senior Project Leader, PM New and Portoflio Enabling, Product and Marketing Development
Sisse Hagensby, Business Partner
Jan Faltum, Company Owner
Nicolai Mendgaard-Johannsen, Head of Insights
AGENCY
Margaret Gilsenan, Chief Strategy Officer
Caroline Keogh, Executive Relationship Director
Kris Clarkin, Creative Director
Rory Hamilton, Chief Creative Officer
Conor Marron, Art Director
Roisin O'Mahony, Copywriter
Patrick Meade, Chief Executive Office
Tom Cummings , PR Director (Freelance)
Pat Stephenson, Executive Relationship Director
Laurence Keogh, Freelance
Bairbre McGlade, Creative Director
Charlotte Bourke, Planner
Sam Moorhead, Creative Partner
Mikey Fleming, Creative Partner
Simon Ross, Head of Studio
Gemma Sherlock, Project Manager
Barry Smyth, Head of Design
Bridget Johnson, Executive Creative Director
Niamh Ryan, Senior Copywriter
Andrea Zambra, Account Executive
Colm Coonagh, Head of Design
Patrick Horan, Snr Brand & Motion Designer
Derek Doyle, Head of Production
Sinead Farrelly, Producer
Lauren McNinney, Head of Creative Resource
Shane Casey, Creative Technologist
Keeva Bolger, Producer
Sarah Chadwick, Producer
Dairne Black, Snr Social Media Executive
Darragh Barker, Freelance Strategic Consultant
Sacha Noyes, Strategic Planner
Orla Murphy, Agency Account Manager
Megan Sheridan, Production Director
Aoife Murphy, Executive Planning Director
Karleen Smyth, Managing Director
SUMMARY
Mental Health is a huge societal issue. Play has been proven to help adults mental health. But Adults don’t play. It’s culturally not encouraged. They see LEGO as a toy for kids. A toy that belongs to toy boxes not in their adult world.
To prove the Power of LEGO Play we created the LEGO Brick Café, transforming an adult venue into a place for adults to play,
Everyone benefited:
Stress levels dropped by 33%+80% more likely to see LEGO for adults; +55% likelihood of buying it for themselves.
