CLIENT
ŠKODA (Ireland)
Ray Leddy , Head of Marketing & Product
Eimear Walshe, Marketing Manager
Edmund Ramirez, Digital Marketing Manager
AGENCY
Margaret Gilsenan, Chief Strategy Officer
Jessica Stokes, Senior Account Manager
Jake O'Driscoll, Creative Director
Conor Marron, Art Director
Roisin O'Mahony, Copywriter
Rory Hamilton, Chief Creative Officer
Alan McQuaid, Account Director
Caroline Keogh, Executive Relationship Director
Sinead Higgins, Account Manager
Keeva Bolger, Producer
Conor Roche, Account Executive
Laura Comber, Business Director
Gemma Teeling, Managing Director
Alexandra Kearns, Account Manager
Aisling Timmons, Social Media Account Executive
Carly McGuire, Head of AV Implementation
Kinga Szabo, Campaign Management Account Executive
Niraj Shah, Account Manager
SUMMARY
Following 5 years of growth, in 2022, due to scarcity of parts and the war in Ukraine, Škoda sales dropped by -16%. To recover from this crisis, Škoda wanted to sell a record 10,000 cars in 2023.
Pre-orders are a critical part of Škoda sales. To reach the 2023 target of 10,000 – Škoda wanted to have sold at least their average % of Pre-Orders by December 2022.
By advertising early, building desire and creating an illusion of scarity, Škodas pre-orders were +36% ahead of their very ambitious target.
