KFC

Richard Hall, Marketing Director UK & Ireland
Leo Sloley, Head of Advertising & Ireland
Suzanne Perry, Head of Media
Tanya Jumabhoy, Brand Manager

Core *Lead Agency

Antaine Conway, Deputy MD
Jonny Boyle, Client Partner
Jay Reid, Strategy Director
Alan Barnewell, business director
Orla White, Client Director
Maeve Heslin, Editorial & Social Lead
Liam Wielopolski, Executive Creative Director
Conor McDevitt, Copywriter
Nadia Karim, Senior Art Director
Niamh Buckley, Paid Social

A great creative idea is not always an over-the-top tv commercial…sometimes its’ a sandwich. The creation and launch of KFC’s Chicken Fillet Roll demonstrates the power of creativity beyond advertising. It shows how important it is to invest in local creativity; plus, it demonstrates how injecting creativity into every aspect of a brand (in this case, from ads to the menu) with little budget has disproportionate positive results. By putting the Chicken Fillet Roll on the menu, we put KFC back on the map for Ireland.