Irish League of Credit Unions

Alice Grant, Head of Brand & Member Experience
Kieran McDonnell, Marketing Manager
Marianne Cushley, Communications & Marketing Lead - NI

Core *Lead Agency

Jay Reid, Group Strategy Director
Emma Everard, Business Director
Jonny Boyle, Client Partner
Alan Barnewell, Business Director
Chris Murphy, Senior Client Manager
Liam Wielopolski, Executive Creative Director
Darragh Julian, Senior Art Director
Ronan Brady, MD Data
Clare O'Reilly, Client Manager
Conor McDevitt, Copywriter
Guy Perrem, Business Director - Research
Kelly Kearns, Client Manager

Between 2011 and 2019 Ireland lost 165 Credit Unions. To survive, the movement desperately needed to grow their loan book. But because of the Credit Union’s ‘savings and small loans’ heritage, people were defaulting to the bigger banks for larger loans. To unlock the larger loans market for the Credit Union, we created a cast of ‘Credit Union monsters’ to demonstrate that anyone can apply for our monster sized loans. This Monster Loans campaign smashed all targets, generating €1.3billion incremental enquiries and increasing our market share from 32% to 40%.