CLIENT
An Post
Julie Gill, Commercial Marketing Director, Mail's & Parcels
Richard Miley, Marketing Communications Lead
Ruth Gill, Marketing Communications Manager
Amy Cavanagh, Marketing Communications Manager
Joanne Farnon, Marketing Communications & Content Manager
Denise Price, Research and Insights Manager
Anna McHugh, Head of Corporate Comms
AGENCY
Abi Moran, CEO
Enda Kelly , Managing Director
Karl Waters, Creative Partner
Keith Lawler, Creative Director
Derwin Myers , Senior Strategist
Conor Thompson, Business Director
Zoë Scraggs , Account Director
Stephen Kelly , Copywriter
Conor Swanton , Art Director
Tara Finnegan, Strategic Planning Director
Starcom
Gillian Clifford, Account Director
Bobby Ring , Client Manager
Rebecca walsh, Senior Digital Client Manager
SUMMARY
An Post invested in a campaign to reinvigorate the act of sending love at Christmas and champion their largest, and most commercially critical, Christmas stamp product. The campaign connected with the Irish public, jumpstarting a national behaviour of sending love via post at Christmas. The campaign delivered the highest Christmas stamp sales revenue in years for the business and sold a higher volume of it’s largest Christmas stamp SKU. One letter to a tin man inspired a nation to send love to those who mattered most to them.
