CLIENT
SuperValu
Shane Lynch, SuperValu Retail Marketing Manager
Owen Lynch, SuperValu Food Leadership Marketing Manager
Tara Clifford, SuperValu Strategy Marketing Manager
Ray Kelly, Marketing Director
AGENCY
Des Creedon, Executive Creative Director
Yvonne Caplice, Business Director
Paul Arthurs, Senior Art Director
Martin Corcoran, Copywriter
Kate McEvoy, Agency Producer
Kathleen Moore, Senior Brand Strategist
Ronnie Ohana, Senior Account Manager
Starcom
Sarah Mahony, Client Director
SUMMARY
Past years saw our Christmas adverts focusing on the festive foods in our stores. But in 2020, after a very unique year, we wanted to capture the mood of the nation and reflect what mattered most to the Irish public: family and being together. ‘Is he still coming this year?’ tells the story of Conor, a young boy who asks his parents that same question at the top of the film. This emotive campaign ended up exceeding our expectations on cut-through and sales - a true Christmas miracle from SuperValu.
