CLIENT
EPIC, The Irish Emigration Museum
Aileesh Carew, Director of sales and marketing
Yvonne Murphy, Head of Digital
Darragh Doyle, Communications Lead
Carl Hall, Digital Marketing Executive
Becca Humphrey, Social Media Lead
AGENCY
Colin Hart, Founder and Creative Director
Catriona Campbell, Managing Partner
Anna Ryan, Strategy Director
Ronan Jennings, Strategic Planner
Jarrod Banadyga, Creative Director
Sarah Lee Saunders, Account Director
Robyn Claffey, Senior Account Manager
Eimear O'Sullivan, Head of Design
Dillon McKenna, Associate Creative Director
Trevor Nolan, Designer
Rudy Godfrey, Art Director
Jack Walsh, Copywriter
Jack O'Brien, Copywriter
Mikey Curran, Senior Copywriter
Colm Mac Mathuna, Art Director
Ciaran Doyle, Art Director
SUMMARY
EPIC, The Irish Emigration Museum is a small museum that was on a mission to show the world what it truly means to be Irish by exploring the stories of Irish emigrants and the positive impact they’ve made on the world. But EPIC was fighting big stereotypes and even bigger competitors in a packed category.
By being brave, taking on the big guys and challenging stereotypes EPIC was able to carve out a unique position for itself within the category, growing visitor numbers by 40% against an otherwise stagnant category.