CLIENT
Vodafone
Niall Reynolds, Senior Brand Manager
Rachael Crawley, Brand Manager
Eimear Fitzmaurice, Head of Brand
AGENCY
Karl Waters, Creative Partner
Laura Kelly, Business Director
Eimear Fitzmaurice, Strategy Director
Donal O'Higgins, Senior Creative
Jamie Whelan, Art Director
Megan Kelly, Account Director
Mathilde Paus, Senior Account Manager
Michael Cullen , Broadcast Director
Eric Brindley, Broadcast Producer
Andrew McQuillan, Design Director
Carat ire
Carolyn Odgers, Business Director
Ivan Eustace, Account Director
Sarah McNicolas, Senior Account Manager
Darragh Buckley, Senior Account Manager
SUMMARY
At the start of the Covid-19 pandemic, Vodafone experienced a dramatic churn increase as consumers panicked, showing just how volatile a reaction consumers were having to this uncertainty. With price beginning to dominate the conversation, there was a need to remind our base what it was they were paying for – high quality network performance on Ireland’s best mobile network.
This topical campaign dramatically reversed the rate of churn and increased consideration and value perceptions, protecting Vodafone's premium positioning.
