An Post

Richard Miley, Marketing Communications Lead
Julie Gill, Commercial Marketing
Ailish McGlew, Head of Marketing Communications & Sponsorship
Jan Keating, Product and Digital Lead
Amy Cavanagh, Communications Specialist

Folk Wunderman Thompson *Lead Agency

Simon Killeen, Account Director
Karl Waters, Creative Partner
Keith Lawler, Creative Director
Enda Kelly , Managing Director
Eimear Fitzmaurice, Strategy Director
Donal O'Higgins, Senior Creative
Jamie Whelan, Art Director
Michael Cullen , Broadcast Director
Lianne Pierce, Account Manager
Vivian Huynh, Social and Content Director
Andrew McQuillan, Design Director
Clare O'Reilly, Account Executive

Core

Christmas Stamp booklet sales had been falling yearly. We needed to stem the erosion of the Christmas sending tradition to stay relevant. From the insight that nothing can hold a candle to the emotional impact of a receiving a handwritten message at Christmas, came an enduring creative platform - a call to Send Love. We brought this to life in different ways over the years to reflect the mood of the nation. Connecting on this emotional level translated into spurring new sending behaviours and therefore yearly volume and revenue growth.