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Society of Saint Vincent de Paul
Every Donation is an Intervention

RAN IN: Ireland

CLIENT
Society of Saint Vincent de Paul

Nichola Mullen, Head of Fundraising
Daniel Alvey, Fundtraising Team
Deirdre Mullen, Fundraising Coordinator
Linda O'Connell, National Online & Media Coordinator

AGENCY
In the Company of Huskies *Lead Agency

Damian Hanley, Creative Director
Greg Colley, Art Director
Cillian Kenny, Copywriter
Emily Blaney, Designer
Nessa Van Rooyen, Business Director
Fiona Cunniffe, Senior Account Manager
Brian Daly, Head of Production
Chris Flynn, Head of Design


Mediacom *Lead Agency

Eoin Corrigan, Head of Strategy
Sarah Kavanagh, Account Manager
Jack Balbirnie, Account Executive
Ed Ling, Chief Growth & Operations Officer


SUMMARY

2020. The most difficult year for charities in living memory. With calls for help up by 20% and traditional donation sources obliterated with the lockdown of the nation, SVP needed to act fast.  That meant a change in audience. To connect with young people, we created an emotional campaign rooted in the reality of what the brand does, connecting the donor and the recipient.  The result? Our powerful idea delivered +175% in donations, and inspired a whole new generation of long-term donors to support SVP in the fight against poverty.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social Organic,Digital Mktg. – Social Paid,Events,OOH – Billboards,Print - Newspaper,Public Relations,Retail Experience: In Store,TV

Language: English