CLIENT
Electric Ireland
Lisa Browne, Head of Marketing & Customer Insights
Maeve Galvin, Senior Sponsorship Programme Manager
Edel McCarthy, Head of Sponsorship
David Giles, Sponsorship Executive
AGENCY
Rothco Accenture Interactive *Lead Agency
Rothco Accenture Direct
Katie Oslizlok, Business Director
Stephen Rogers, Creative Director
Alan McQuaid, Account Director
James Pash, Creative Director
Darius Pasalar, Strategy Director
Annie Mc Bride, Account Manager
Matt Evans, Senior Art Director
Spark Foundry
Jessica King, Board Director
Jane McNamara, Client Director
Catherine Hoare, Client Manager
SUMMARY
Electric Ireland sought to raise €2 million to compensate for the cancellation of the Darkness into Light walk, as Pieta faced a massive funding crisis.
In the middle of a pandemic where Covid-19 impacted not only the nations physical health but their mental health too, Electric Ireland provided the light of hope at the nation's darkest hour demonstrating ‘We’re Brighter Together’, positively influencing brand perception scores by 10%.
Through Electric Ireland’s long-term commitment and understanding, the Sunrise Appeal generated €5.3 million for Pieta, ensuring their life-saving services could remain open.