CLIENT
Energia
Geoff Codd, Head of Marketing & Retail Development
Amy O'Shaughnessy, Marketing Acquisitions and Sponsorship Manager
Stella Wilson, Acquisitions Communications Manager
AGENCY
Margaret Gilsenan, Chief Strategy Officer
Rory Hamilton, CCO + Founder
Sarah Sherry, Business Director
Bairbre McGlade, Senior Art Director, Creative Lead
David Carter, Account Director
Chloe Hanratty, Senior Strategic Planner
Mark Tuthill, Creative Director
Jack Murphy, Senior Planner
Suzanne Morehan, Account Director
Meabh Connellan, Strategy Director
Conor Murphy, Managing Partner
SUMMARY
Energia had gained its market position by strong price led tactics and communications, with a high dependency on Serial Switching customers from Price Comparison Websites.
Energia identified that customers who come direct, stay longer and are more valuable.
In a category of indifference, we needed to prompt people to feel something for the brand. We succeeded by showed them the important times Energia has already been in their lives without them even knowing. We invited them to rethink Energia.
Communications became the Power behind the Energia brand.
