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IKEA
IKEA Store Enjoyment

RAN IN: Croatia

CLIENT
IKEA Hrvatska d.o.o.

Barbara Filipčić, Marketing Manager
Aleksandra Jankovski, Marketing Communications Manager
Julijana Dizdar, Marketing Communications Specialist

AGENCY
BBDO Zagreb *Lead Agency

Martina Pavić, Creative director
Kristina Gračan, Art director
Sara Šalov, Copywriter
Nikolina Kezerić, Account director


EssenceMediacom

Barbara Vugec, Group Account Director
Antonio Karlović, Digital Account Team Lead
Danijel Štih, Managing Partner


SUMMARY

Ovom kampanjom odmakli smo se od uobičajene IKEA komunikacije, pozabavili smo se krovnim brandom kroz etabliranje IKEA dućana kao iskustvene destinacije i postigli smo rast prodaje, tržišnog udjela i ključnih parametra branda u situaciji kada je dobar dio našeg prodajnog asortimana bio nedostupan za isporuku zbog problema sa opskrbnim lancem.


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,OOH – Billboards,TV

Language: Croatian