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HSBC Premier
HSBC Premier Elevate Campaign

RAN IN: Hong Kong

CLIENT
HSBC


AGENCY
Wunderman Thompson Hong Kong *Lead Agency



PHD Hong Kong



SUMMARY

Our campaign creatively engaged with the Middle Class in Hong Kong. First, we got them talking by redefining New Middle Class with an enlightening research. We put our brand in pop culture by sponsoring a drama that resonating with our customers’ aspirations. Lastly, we drew them in with Hong Kong’s first 100% GPT experience at the cusp of AI trend. This sophisticated experience innovated our customer engagement. By bringing talk-of-the-town initiatives to our Premier customers, we elevated the brand experience for our community and drove a remarkable penetration growth.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Programmatic Display Ads, Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Interactive / Website / Apps,Internal/In-Office Marketing,OOH – Billboards,OOH - Transportation,Print - Newspaper,Influencer/Key Opinion Leader ,User Generated Content & Reviews

Language: English