HSBC

Cheuk Shum, Head of Marketing, Wealth and Personal Banking
Monica Chung, Marketing Director

Saatchi & Saatchi (Hong Kong) *Lead Agency

Alexis Chiu, Group Managing Director
Christopher Lee, Executive Creative Director
Miuson Chi, General Manager
YeeFung Chan, Group Creative Director
Huey Wong, Creative Director
Matthew Kwan, Director of Client Services
Kristin Chung, Senior Art Director
Cherrie Chung, Senior Account Manager
Hazel Chung, Account Manager
Tim Lee, Senior English Copywriter
Kawa Wong, Senior Copywriter
Geffron Au Yeung, Consultant
Henry So, Consultant

PHD Hong Kong

HSBC leveraged two of the hottest trends among young consumers, concerts and the metaverse, to create the DuoVerse; a concert that lived in both the real and virtual worlds at exactly the same time. This effort created a truly unique and innovative experience while positioning HSBC’s digital capabilities. It also helped reverse a trend of young consumers seeing HSBC as “old fashioned” and choosing virtual banks instead. This led to an 81% increase in active users among 18-34, while HSBC moved from 3rd to 1st in “Top Banking App” perception.