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Enfa A+ NeuroPro
Enfa A+ NeuroPro

RAN IN: Hong Kong

CLIENT
MeadJohnson


AGENCY
Publicis Worldwide Limited *Lead Agency



SUMMARY

Defying its industry's conventions, MeadJohnson took a timely positioning change and strayed away from the use of celebrity endorsements to focus on the actual consumers - the kids. COVID-19 heightened health worries, so MeadJohnson shifted their campaign focus from brain development and gut health toward immunity. By portraying daring kids, MeadJohnson hopes to tell parents that NeuroPro is the key to ensuring immunity and thus fearlessness and resilience for their kids. The campaign more than doubled sales records at a 41% increase and smashed trial records with a 406% increase.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial, Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers, Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,Loyalty Programs,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Retail Experience: In Store, Sales Promotion, Couponing & Distribution,Sampling/Trial,TV,User Generated Content & Reviews

Language: English