AXA Hong Kong And Macau

Stephanie Lai, Senior Brand Manager
Iris Cheung, Brand Manager
Winnie Liu, Manager, Digital Media & Acquisition
Roy Lee, Assistant Advertising Manager
Nicole Ho, Senior Officer, Digital Media & Aqcuisition
Cycilia Chan, Brand Officer

Publicis Groupe Hong Kong *Lead Agency

Dennis Yeung, Director of Client Service
Leon Pat, Associate Account Director
Kenneth Poon, Group Account Director
Christopher Lee, Group Creative Director
Jackie Wong, Associate Creative Director
Lit Chun, Art Director

With the Emma app, AXA revamped its entire customer experience with a completely digital yet humanised and personal brand touchpoint. Tapping into people’s everyday health concerns, we sought to position Emma as a one-stop, support system that not only solves their insurance needs, but champions them daily in their quest for better health and wellbeing. As a result, the ‘Everyday Gets Better with Emma’ campaign rapidly achieved over 54,000 downloads in two months, uplifted brand image by 15pts and generated a ROMI of 4:1 for AXA.