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Hang Seng Banking Services
Hang Seng Starry Tales

RAN IN: Hong Kong

CLIENT
Hang Seng Bank

May Wong, Head of Communications and Corporate Sustainability Department
Cola Mok, Head of Digital Communication, Communications and Corporate Sustainability Department
Fung Chan, Creative Director, Communications and Corporate Sustainability Department
Devin Yeung, Digital Communication Manager, Communications and Corporate Sustainability Department
Erica Law, Digital Communication Manager, Communications and Corporate Sustainability Department
Vincent Leung, Assistant Digital Communication Manager, Communications and Corporate Sustainability Department

AGENCY
Uth Creative Group *Lead Agency

Desmond So, CEO
Samantha Leung, Account Director
Carman Yiu, Account Manager
Chrystie Kwok, Account Executive


SUMMARY

Each year Hang Seng receives many letters complimenting them on their service. We decided to dramatise some of these messages in a way that would resonate with our target audience. Famous celebrities and Opinion Leaders (KOLs) were invited to narrate the stories which were chosen to support our marketing needs.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads

Language: English