CLIENT
Jardine Restaurant Group - Pizza Hut
Wendy Leung, Marketing Director
AGENCY
Reed Collins, Chief Creative Director
John Koay, Executive Creative Director
Matthew Nisbet, Executive Creative Director
Michele Salati, Creative Director / Head of Art
Amy Cheng, Associate Creative Director
Ray Lam, Account Director, PR & Influence
Vincent Lam, Group Account Director
Rachel Tsui, Account Manager
Clover Yuen, Senior Account Executive
Ogilvy Hong Kong
Reed Collins, Chief Creative Director
John Koay, Executive Creative Director
Matthew Nisbet, Executive Creative Director
Michele Salati, Creative Director / Head of Art
Amy Cheng, Associate Creative Director
Ray Lam, Account Director, PR & Influence
Vincent Lam, Group Account Director
Rachel Tsui, Account Manager
Clover Yuen, Senior Account Executive
SUMMARY
The world of music is a master at this - collaborations between artists across genres, creating innovative new sounds, opening up exposure and ‘trial’ amongst respective fan bases.
When Pizza Hut HK cooked up IKEA meatballs topping as their next novelty pizza, we pushed the collaboration further - creating SÄVA, the world’s first flat-packed home pizza experience, stirring up a limited edition frenzy across both brands’ followers.
SÄVA surpassed sales forecasts by 86%, and gave Pizza Hut a vital boost in the Covid-critical home delivery market. A salivating collaboration indeed!
