HSBC (Hong Kong)

Winny So, Head of Marketing, HSBC (Hong Kong)
Noel Yick, Senior Marketing Manager, HSBC (Hong Kong)
Bonnie Kwan, Manager Marketing, HSBC (Hong Kong)

Grey Group *Lead Agency

Michael Knox, Chief Creative Officer, Grey Group
Graham Drew, Chief Creative Officer, Grey Group
Christopher Lee, Group Creative Director, Grey Group
Jeffrey MC Wong, Associate Creative Director, Grey Group
Winky To, Business Partner, Grey Group
Matt Wong, Account Director, Grey Group
John Lo, Head of TV, Grey Group

In Hong Kong, HSBC was put under the media spotlight. It was seen as a big bank for only big businesses and couldn’t provide the right support for innovative startups.
Therefore, HSBC became the first ever in its industry to step into the ecosystems of innovative businesses. With its most ambitious initiative to date, HSBC introduced the Innovation Business Exchange – a series of initiatives that included an Innovation Summit, Documentary series, a hijack of Rugby Sevens and a Co-working space collaboration.