AGENCY
Tina Braun, SVP, Group Account Director
Christopher Cotter, Strategy Director
Emmeli Osterdahl, Creative Director
Dave Keener, Creative Director
Jay Cohen, Account Director
Natalie Gigante, Senior Account Executive
Bruno Forcine, Senior Art Director
Patrick Wilson, Senior Copywriter
Cheryl Thrower, Art Director
Daniel Gonzalez, Senior Art DirectorRegina Strong, Copywriter
Terrell Johnson, Account Supervisor
Alexandra Plithides, Assistant Account Executive
Michele Geller, Director, Project Management
Charelle Shaw, Associate Director, Project Management
Sohee Jang, Project Manager
Frank Sanni, VP, Strategy
Lisa Goldberg, Strategy Director, Social
Samantha Hilton, Senior Strategist
Nanda Golden, Experience Strategist
Steve McGinniss, SVP, Group Account Director
Sam Milgrim, Senior Broadcast Producer
Craft Worldwide
Liz Snyder, Senior Producer
SUMMARY
Do you follow @omsteve on TikTok? Well, if not - he’s 81, and has 1.4 million followers. People 65+ in America are no longer “old people” binging on Werther’s and Bingo. Yet, ads were treating them that way, and these negative depictions risked shaving 7.5 years off their lives. So, Cigna took a stand for 65+, urging them to “be at your best”, whether that's summiting Everest or just fishing. By showing 65+ the way they really are, Cigna connected with a changed 65+ and grew 3X the category average.
