AGENCY
Vince Soliven, Group Creative Director
Karina Zack, Senior Copywriter
Rebecca Arbeene, Account Director
Colby Naiker, Account Supervisor
Mikel Hanson, Comms Planner/Sr. Social Strategist
Gina Neace, Senior Media Strategist
Richa Ruchita, Senior Strategist
Jeremy Smith, Senior Search Strategist
Brian Alter, Editor
Stephanie Huske, Senior ProducerTodd Hofmeister, Studio Manager
Sarah Nako, Electronic Production Artist
Sun Yi, FreshCoat Studios Project Manager
SUMMARY
Seattle Children’s relies heavily on donations every year. We had to convince donors to give to Children’s during these once-in-a-lifetime times.
Informed by the consumer donation journey, a full funnel integrated campaign reached potential donors during key days. Strategic weighting and flighting allowed us to build and expand audiences based on real-time data.
The campaign saw a 396% increase YOY in visits to donation form and 44% over donation volume goals. Despite a cluttered and chaotic time, Seattle Children’s stood out as a worthy and relevant organization to support.
