Daiichi Sankyo, Inc.

McCann Torre Lazur *Lead Agency

Marcia Goddard, Chief Creative Officer
Mark Willmann, President
Debra Feath, Creative Director
Jason Decker, Associate Creative Director
Dana Bevacqua, Copy Supervisor
Dane Gianarkis, Copywriter
Ying Ying Wong, Art Supervisor
Brian Manna, Art Director
Kathleen Shannon, VP Account Group Supervisor
Lauren Lewis, EVP Managing Director

An acronym HCPs didn’t know. A condition they cared little about. Opioid-induced consequences they rarely took into consideration. This campaign forced HCPs to feel the way their patients feel when suffering from opioid-induced nausea and vomiting or OINV. With woozy wallpapers and memorable messages, our campaign changed the way HCPs thought about and talked about OINV.