Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6

OTEZLA
SHOWING

RAN IN: United States

CLIENT
Celgene

Brent Rose, Executive Director
Beth Wilson, Director
Jessica March, Associate Director

AGENCY
Evoke Health New York *Lead Agency

Emily Spilko, SVP, Group Creative Director
JC Parker, Executive Creative Director
Jayne Bremec, Associate Creative Director
Sarah Jacobson, Associate Creative Director
John Nelson, VP, Strategic Planning
Desmond Yuen, EVP, Client Partner


Mindshare


Butler/Till


Underscore


SUMMARY

Patients are looking for a new way to treat their disease, and the SHOWING campaign gave them the information to do just that. Since the launch of SHOWING, Otezla’s maintained its position as the top brand preferred amongst patients. In fact, Otezla has remained the top brand requested in dermatologist offices throughout 2017, surpassing all of its competitors. In addition, when comparing patients’ opinions of Otezla versus its competitors, Otezla remains at the top with regards to safety, efficacy and convenience.   

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;DIRECT;INTERACTIVE/ONLINE;MOBILE/TABLET;POINT OF CARE (POC);PRINT;TV

Audience: Boomers (45+)

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English